According to a study conducted by YouTube, if you say the word “you” in the first 5 seconds of your video that can result in 66% more viewers.
YouTube conducted the study on 30 000 videos ( a little paltry considering the billions of videos on the site)using various ratios to compare videos that had the word “you” or “you’re in the first 30 seconds with those that didn’t in the same period.
Although this is not a foolproof way to get more followers and viewers YouTube did find that the use of the word “you” better engaged audiences and made them feel as though the video was directly addressing them as an individual as opposed to the masses.
YouTube believes that if you incorporate the use of the word” you” or any variation related to it such as “you’re”, “you’ll” and the like within the first 5-10 seconds of your video you are more likely to keep viewers interested in watching the rest of your video. From the data and results obtained from the study it also shows that videos that did not use the word “you” within the first 30 seconds of the video were more likely to experience more “dislike” ratings and only about 1.21% in likes. This means that for every 100 viewers you would only get 1.21 likes for a video.
The significance of this word is ironically and profoundly in tune with the fact that YOUtube began as a platform for self-expression.
So next time you want to get more viewers and not lose them in 10 seconds you should probably throw in some “you’s” not just for the hell of it but to genuinely make viewers feel like you are addressing them and make them feel special
If you want to read more on the study and results and analysis from YouTube experts Click Here to view the study.