The two biggest cinemas in the country Ster Kinekor and Nu Metro have always been in competition from content to tech to curated audience experiences but it seems the competition is bubbling under.
Last week Ster Kinekor announced that they would be opening three more IMAX cinemas in South Africa which will bring Ster Kinekor’s IMAX theatre tally to 10. The latest IMAX was opened at the much publicized Mall of Africa in Midrand, Johannesburg.
The IMAX cinemas have grown in popularity with local cinema goers because of its high quality viewing to offer an immersive experiences for audiences. In fact IMAX has done so well in Africa that it’s year on year box office numbers have gone up by 125% says IMAX Corporation, President of International and EVP, Andrew Cripps.
And it seems Ster Kinekor may be doing pretty well in the realm of expansion but don’t count Nu Metro out just yet because they’ve upped the ante in the tech aspect.
One day after Ster Kinekor’s IMAX expansion announcement Nu Metro released a statement that it would be opening the first 4Dx cinema in Gauteng. The cinema which is expected to open in Hyde Park, Gauteng in September. Nu Metro currently operates two 4Dx cinemas in Cape Town and Durban.
One step above 3D, 4Dx uses a combination of motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly immersive movie experience.
According to CJ 4DPLEX website,the company developing and installing the 4D technology in cinemas “4DX is the ultimate in state of the art technology delivering a fully immersive cinematic experience. Inside every dedicated 4DX auditorium, motion chairs and environmental effects such as wind, bubbles, and scent work in perfect synchronicity with the action on-screen”.
It may be difficult to say who’s in the lead but we guess it also depends on your score sheet of size vs. technology. at least local audiences can be happy about getting cutting edge experiences to view their favourite films in the best possible way.
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*this article was updated*