Cartoon Network has announced that they have teamed up with Urban Brew Studios, to launch an innovative, local series of short inserts called Pop Up Party, aimed at entertaining audiences on the African continent.
This is the first collaboration that Cartoon Network has engaged in with a local production house to create original content exclusively tailored for young African audiences.
Managing Director of Turner Africa, Pierre Branco, which owns Cartoon Network said this about the new show “The final product is not only fun, but also surprising, and that is exactly what Cartoon Network’s Pop Up Party is all about. With a proudly African edge, not only is the show taking place in South Africa, but it is mainly centred on dance, which Cartoon Network believes appeals to our African audience and their culture.”
Pop Up Party follows a crew of young dancers as the infiltrate unexpected locations and pop up to create fun and energetic Pop Up Parties.
The dance crew are currently all students from the Michelle Oppenshaw Dance Studio. Oppenshaw, is best known for her work in the Hollywood movie Honey 3, Strictly Come Dancing the South African version, and being the choreographer and a dancer in Mi Casa’s Turn You On music video.
The African-flavoured dance party has been shot in South Africa, but for any future series of the show, Cartoon Network will investigate the possibility of popping up in other African countries. The unexpected locations for the first season were predominantly places where kids would never be found dancing.
Over the last couple of years, the internet has seen many viral dance fads that have taken the internet by storm and got the world moving, but this will be the first time that a show like this will be shown on Cartoon Network. African audiences can look forward to surprise, intrigue and lots of fun with this brand new local production. “The show will definitely take our African audiences by surprise, make them smile and appeal to them through the universal language of dance,” says Adelaide Joshua-Hill, head of unscripted productions at Urban Brew Studios.
The brand new series kicks off on 23 July 2016 on Cartoon Network (DStv channel 301) at 16h30 CAT.